3D-Construction Film. Blending Science with High-Tech Art.
We worked with Director 'Maceo' from Sweden, and models Harry Uzoka (UK) and Leika (NL). The film and imagery uses 3D motion graphics overlaid over live action, choreographed dance sequence. Two layers combine to create a look that visualises 3D denim construction. Blending science with art the project comprises a campaign site and fashion ad for G-Star's 3D denim line, jeans that have been distorted and shaped to the body as part of the manufacturing process. 3D annotations show product features and the ergonomic design allowing for dynamic movement in denim. All this technical content can be spread throughout Zalando, Amazon and ASOS at a localised level. Role #3D-Denim Film #CGI sketch, #Storyboard, #campaign film, director: Maceo