Denim World Experience
3D, RAW, Engineered
The rich denimworld microsite is built in HTML5. It uses photographic models, film, and product annotations. Combined with 3D parallax transitions to display the complex denim line. Using visuals that communicate the fit, wash and style behind the product. Scrolling and clicking through a variety of hotspots and embedded video showcases, users can discover and experience 3D denim before directly purchasing the products online or in-store. As you can imagine we're still tweaking, optimising and polishing. Role: #Design, #UX, #UI, #Concept, #User Observations, #Cultural Probes, #Context Mapping.