how do you wear yours?
Mobile Discovery Tool
Micro-site, mobile experience campaign activation. TIGHT OR WIDE MATCHMAKER (with TVC motion graphics). The concept was mobile jeans finder, swipe right to save, left to trash it! We wanted to be where the consumer lives - on mobile. Data can be assigned to a user profile and will appear in their account wishlist. Unexpected & emotive imagery is used to trigger surprise and to personify the objects in your Wardrobe. Role#UX#UI#branding #strategy#art direction
Use the Data
Here the interaction is providing really good data points on shopper behaviour, brand perception and user research insights. We learn a lot about the customers's preferences and can personlise their product feed and mailers on the webshop. If the user likes it they swipe right, so we can allocate a value for that. Same goes for left swipes, we apply a negative value. This involved setting the data parameters for the collection, eg - style name, fit, color, wash and finnish.
To make it work we set up a negative and a positive plot. tight vs loose, high waist vs low waist etc. This made for an interesting but functional experience.
The main challenges we faced where creating the illusion of a mobile application on a responsive website, refining the UI design to make it easy and intuitive to use and allocating the functional and emotive parameters to the imagery for an entire collection.