Global Responsive
E-commerce website.


Since the brands creation in 1989, G-Star’s philosophy has always been, ‘Just the Product.’ This single-minded approach has led to many denim ‘firsts’. The design of the website for a fashion brand with 6000 points of sale, distribution in 43 countries, accessible in 7 languages, had to be user centered and accessible. The fully responsive design incorporates brand experience and modular digital innovations in product display and tactility to drive conversion. Role: #Design, #UX, #UI, #Concept, #User Observations, #Cultural Probes, #Context Mapping.

mockup ipad PDP landscapemockup ipad PDP landscape
exoploded view animateexoploded view animate
flyout colors grid inline orderingflyout colors grid inline ordering
IPHONE 6 MOCKUP x 3 store finerIPHONE 6 MOCKUP x 3 store finer